Cash incentive for Ekka exhibitors

The Brisbane Exhibition, affectionately known as the Ekka, has been announced as the major promotional event for the Senepol breed each year. With hundreds of cattlemen and women from all areas of Queensland and New South Wales making the trip to the big smoke every August, it was hard to look past the Ekka as a marketing stage for the breed.

President of the Australian Senepol Cattle Breeder’s Association Kurt Baumgart said the Ekka is a highlight for both stud and commercial livestock representatives, and he couldn’t think of a better place than the RNA grounds to promote the breed.

“From a breed point of view, we feel the Ekka is an excellent opportunity to showcase Senepol’s to many people within the agricultural industry,” Mr Baumgart said.

“To make the show ring even more attractive to exhibitors, the association is offering a rebate of $100 per head for any Senepol animal entered into the Ekka’s stud, led steer or prime cattle competitions. “We hope this encourages exhibitors to enter the stud or commercial competitions, because the Ekka is such a wonderful opportunity for the breed to promote the many attributes it has.”

The Senepol stud judging is yet to be confirmed, but it looks likely to be held on the morning of Friday, 5 August. Led steers and prime cattle will both be judged on Wednesday, 3 August.

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