President's Report
- Kurt Baumgart, President ASCBA
- Jun 15, 2016
- 3 min read
G'day All,
The year has passed quickly, and generally everyone I speak to is very busy going about their business, farm or otherwise.
We have seen cattle prices at very good levels and the outlook remains strong. Widespread drought continues to be a significant issue for many; however we have recently seen some areas receive good rain, but not enough to be drought breaking. The El-Nino is officially over and the weather outlook is improving significantly.
I am firmly of the view that the outlook for the beef industry is strong and this provides an opportunity to further promote the Senepol breed and their commercial benefits to the Industry.
Over the past 12 months the Committee has met regularly with the focus being the following three areas, as outlined last year:
Promotion and marketing
Performance recording
Value for money for members
Promotion and Marketing
The committee has engaged Empress Enterprises for a new website, and Coulton’s Country Photography to assist with the following:
Website update- review the Senepol website and advise of changes to refresh and increase marketing and promotional opportunities.
Facebook page- develop a Senepol Association Facebook page inclusive of a minimum two updates per week.
Newsletter- prepare and co-ordinate two association newsletters per year that can be distributed to members and potential /existing clients. There could also be some information that could be distributed to mainstream media outlets.
EKKA Promotion- the Senepol association has decided that the EKKA will be our main promotional event each year. To this end we would be looking at Senepol promotion prior, during and after the event. The Senepol association will provide a rebate of $100/head for each animal entered into the EKKA.
Callide Dawson Carcase Competition- the Senepol association has decided to use the Callide Dawson Carcase Competition to market and promote the breed to commercial cattlemen. The association will provide prize money for any Senepol or Senepol infused entry that wins either grand champion ($1000) or wins champion in a class ($500). We would look to your assistance to promote this competition both before and after to commercial cattlemen with the aim of encouraging the maximum number of entrants and promoting Senepol results.
News items- minimum of four feel good news items distributed through various media outlets per year.
Starter pack- develop a starter pack of relevant information to assist new members to promote and market their product.
Performance recording
This is a work in progress. We are in discussions with ABRI to attain a quote to implement performance recording. In order to get more data points we are investigating the following
Can we access AACO data?
US data
Tropical composite data and it’s feasibility
We will have a plan with costings shortly, but ask that you continue to record in order that we gain maximum benefit once implemented.
Value for money
As we undertake the above two initiatives, this will go a long way to delivering value for money. We have also previously advised of a discount structure for inventory fees. We are a small breed society, and need to spend what financial resources we have wisely.
Obviously the more paid up female inventory fees we have will dictate how much more we can do in the promotion and marketing space.
Beef Australian 2015 in Rockhampton was a huge success with large through traffic and very positive interest in the breed. Forums like Beef Australia are a great opportunity for members to show case the breed and promote their operations. A number of the committee will have a site at AGGrow this year where there will be a couple of bulls on display and some local F1 heifers. We would love to see you there!
Last but not least, a warm welcome to Henry Pisaturo who has joined the committee this year. We still have a vacancy on the committee and would like to hear from anyone who would like to contribute to the breed.
Kind regards,
Kurt Baumgart
Kurt Baumgart
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